Juicy Pads is an independent hip hop label from Ticino. From the beats to the rhymes, from the master to the covers, everything is made in house and freshly squeezed: honest music that comes from the heart, not from a playlist algorithm. The website collects the people, the discography and the credits of every release, because whoever worked on a track deserves their name on it.

Year: 2023
Client: Juicy Pads, independent label
Services: Label, Website, Art direction
Design: Fabio Caverzasio
Website: juicypads.com

Juicy Pads

Print

Squeezed by hand, covers included. Vinyl and CDs of the releases, posters pasted where the graffiti already are, and a tag on the merch that tells it straight, like the label on a juice bottle: 100% juice, 0% concentrate.

Grezzo EP by Svario and The Havana Man on vinyl, leaning against the wall

Coffee Drum Break 3 by Future Boy Caveman on CD, in a padded envelope with the orange Juicy Pads sticker

Juicy Bars #1 on CD, with the sticker: shake before listening

The back of Grezzo EP: the tracklist and the credits

Primo Piano poster pasted between graffiti: 07 06, out everywhere

Large Primo Piano poster on a concrete wall, with the photo of the two rappers at the basketball court

Primo Piano release party poster on an orange site fence

Grey Juicy Pads tote bag with the black tag and the orange star on the i: carries records

Juicy Pads merch tag on an orange sweatshirt: 100% succo, 0% concentrato

Digital

Big display type in black and orange over a light grey, loud enough to be read from the back of the room, and the graffiti tag of the label as the logo. The site works like a crate of records: you dig a little and you always find something.