My dad retired. He had to empty the cellar and his garages, all full of old stuff, and he needed something to do now that he no longer works. So we opened a shop together. It went the other way: instead of emptying the garages, he keeps buying more things he hopes to sell, and the garages are fuller than ever. In the logo his old bike rolls in, brakes, and each rev of the engine puts out a word; then it rides off with the name, a little smoke included.
- Year
- 2025
- Client
- My dad, Giordano
- Services
- Branding, E-commerce, Print
- Website
- passionedepoca.ch
Passione d’Epoca
The business card, in the colours he picked himself, and there was no arguing about it. He keeps a stack in the garage, somewhere between a carburettor and a toaster. Then the cellar sale: blue tape, numbered boxes and a price list taped to the wall. Lot 1 of 47, so far.
Digital
White, blue links, and a little brutalist on purpose: the shop copies the online stores of the early 2000s where he used to buy. All it’s missing is a visitor counter and an “under construction” GIF. Every listing is a single piece with its own photos and price. Soon the logo moves onto the site too, the same one as on his business card.
